2 minutes
Choosing the Right Underlayment: Protecting Your Roof from the Inside Out
Why it’s valuable: Underlayment forms the critical waterproof layer beneath shingles or other roofing materials. While most homeowners focus on shingles, the underlayment is often overlooked even though it plays a vital role in leak prevention, especially in New England’s varying weather.
Outline:
• What is underlayment? Explain its types felt, synthetic, peel-and-stick and functions.
• Why it matters: Moisture barriers, wind resistance, secondary protection against leakage.
• Climate considerations: Why synthetic or self-adhered underlayment might be best in Massachusetts’s freeze-thaw cycles and salt-air coastal conditions.
• Installation best practices: Including underlayment layering, overlaps, and under ridge caps.
• Signs of failure: Curling, moisture infiltration, and when to involve a professional.
Roof Color & Energy Efficiency: How Your Shingle Shade Can Save You Money
Why it’s valuable: Many homeowners don’t realize that shingle color and its reflective properties can affect attic temperature, energy use, and roof lifespan. This post connects aesthetics and eco-conscious decisions, a growing trend among today’s homeowners.
Outline:
• How color affects heat absorption: Darker shingles absorb heat; lighter ones reflect it.
• Energy savings insights: Impact on cooling costs in summer—especially relevant for well-insulated New England homes.
• Material-specific options: Cool asphalt shingles, metal, or reflective coatings.
• Longevity and UV damage: Heat-exposed shingles age faster; choose wisely.
• Choosing for your home: Balancing curb appeal, local architectural styles, and energy efficiency.
• Partnering with Associate Roofing: Custom color consultations, performance-driven recommendations.
Why these topics make sense:
• They explore technical yet homeowner-friendly themes—from underlayment essentials to the surprisingly practical impact of shingle color.
• Both integrate New England-specific insights (weather resilience, energy concerns) that speak directly to the Associate Roofing service area.
• Neither repeats existing blog content like hiring tips, ventilation, or roof repair checklists.

Amy Johnson
Amy runs the show at Associate.